Low Cost Websites

In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The Internet is here to stay and is revolutionising the way we do business.

The time to market your product, your service-or your ideas-is now!

Many people complain about the fact they receive no traffic to their website, despite having a lovely design with all the bells and whistles and religiously submitting their site to Google. No one orders, no one even attempts to contact them. Does this sound familiar? It does? -- Don't feel alone! While thousands of entrepreneurs and business people experience this type of non-activity every single day all around the world - there is hope!

The first thing to do is to understand that people on the Internet want everything easy! Your website should make it easy for them to navigate, receive the information they are looking for and then buy, if not today then tomorrow (repeat visitor). Not everyone wants to buy - every website is different, some are just brochures on the web.

Every web owner needs and wants to attract traffic of some kind, they also want repeat traffic. It's not enough that you get them to the door, so, it is important to have a plan for when they get there so they will come back - it is less expensive to resell or upsell than it is to acquire new business. So let's just stop for a moment and look at some of the benefits of repeat visitors.

• You develop a relationship with your visitor
• You get multiple chances at making a sale and
• People advertsise your site to others free of charge

NOTE: The web has evolved since its early days. People no longer go to the web out of curiosity, but rather for a specific reason. These visitors are purposeful, intelligent and demanding.When they wade through all the information available to them, they expect the site to be professional and informing.

There are many ways to provide information, but according to "Low Cost Website Promotion" it can all be broken down to the Five Cs (and an S).

WEBSITE CONTENT

This is normally the main reason people come to your site, to view your content. You cannot drive visitors to your website, but you can lure them with readable and informative content. Give them information of value, it must be clearly written. Provide content your competitors are not providing. And don't copy others content, it must be original.

WEBSITE CURRENCY

Keep your site up to date and fresh. Try and update as often as possible at least once a month. It should be topical and readable. It should engage your customers and give them a reason to come back.

CONSISTENCY

Try to keep the consistency of the pages the same, use a theme if necessary. It should give a unified look and feel. Changing format merely confuses your visitor. It won't be long before your visitor has a mental image of your site and knows exactly where to go for information. Try not to use more than a few different fonts. It gets confusing. Everything you do should convey the same message and represent what you stand for.

WEBSITE COVENIENCE

Make sure your site is easy to use. Easy to navigate and to get back to where they came from. It should not be cluttered and to overbearing with information and colour.

WEBSITE CLARITY

Once again don't confuse your visitor. State your points clearly and succinctly. Your home page should say "I know what you want. Here's how to find it."

WEBSITE SIMPLICITY

When people are surfing the web, they don't normally want to spend more than a few seconds on any page until they have found what they are looking for. Too much text on your Home page will cause visitors to move on. If your site looks complex and confusing, they won't come back. Remember customers on the web don't complain, they just leave, never to come back again.

QUICK TIPS

Don't use bells and whistles unless absolutely necessary, and if you do, make sure they work. Visitors don't want to wait a long time for your page to load.

Multimedia can be fun if used and implemented correctly. Keep in mind that most bells and whistles irritate rather than motivate your customer.

SUMMARY

Your website needs to be built through the point of view of your visitors. They don't want to search, they want to find. They must feel satisfied and at ease on your site. Keep your site highly focused and targeted.

Allow Lowcost Websites to design a compelling, user friendly, easy to navigate professional website for your business- click the button below to get a Free hassle free quote!