Know Your Audience!
Understanding the type of person visiting your site is very important. It can help you with your marketing campaigns in gaining deeper and a more targeted penetration. The result of this is, more returining customers as well as greater loyalty.
Knowing the ages and level of knowledge of your visitors are just as important. A layman may hang around a site on cooking, but a professional chef may not give it a second glance.
Similarly, a regular person may leave a site with facts about formulas and mathamatics, but an educated teacher or professor may find the site very interesting.
The emotional state of the audience is something that is very rarely considered. If an irritated visitor searches for a solution to a specific problem and comes across your site, you should make sure that you offer the solution upfront before anything else and then sell or promote your product.This way you are gaining the trust of your visitor in offering him the solution to his problem, he will be more prepared to buy the product you offer to him after that.
It is important that when you design the layout of your web site, that you take into consideration the characteristics of your audience. Are they young or more mature people? Are they looking for trends or are they just looking for information whithout any candy coating? An example may be, introducing a new game or product with simple black text against a white background will definitely turn people away. Make sure that your design is easy to navigate, simple, consistant and that it suits the site's general theme.
Try to have colloquial language sprinkled throughout your site sparingly, this will create a sens that your audience is on common ground with you. This will, in turn build a trusting relationship between you and your audience, which will most certainly come in useful should you want to market a product to your visitor.
